Call for Papers 2024 |
Feb 2024 - Volume 15, Issue 1
Deadline: 15 Jan 2024
Publication: 20 Feb 2024
Apr 2024 - Volume 15, Issue 2
Deadline: 15 Mar 2024
Publication: 20 Apr 2024
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ABSTRACT
Title |
: |
Assessing Travellers Perception Levels towards Select Online Travel Agents (TA) in India using Netnography and Text Mining |
Authors |
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Dashrath Mane, Dr. Prateek Srivastava, Dr. Amit Jain, Dr. D S Chouhan |
Keywords |
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OTA, Netnography, Text mining, perceptions, traveller |
Issue Date |
: |
Jan-Feb 2021 |
Abstract |
: |
This paper explores the overall effect of the use of online services by travelers and their feelings resulting from a series of feedback. Customer reviews are obtained from various sources and the satisfactions of travelers using different online travel related service providers is analyzed. A new term is coined and referred to as "Netno-Mining," which integrates two words Text mining and Netnography. Different results obtained by processing netnographic data and text based mining techniques are used to interpret satisfaction, perception of tourist/ travellers using online services. This paper covers perception derived by analysis of review rating values and sentiment-based levels. |
Page(s) |
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254-270 |
ISSN |
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0976-5166 |
Source |
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Vol. 12, No.1 |
PDF |
: |
Download |
DOI |
: |
10.21817/indjcse/2021/v12i1/211201183 |
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