e-ISSN:0976-5166
p-ISSN:2231-3850


INDIAN JOURNAL OF COMPUTER SCIENCE AND ENGINEERING

Call for Papers

Aug 2019 - Volume 10, Issue 4
Deadline: 15 Jul 2019
Notification: 15 Aug 2019
Publication: 31 Aug 2019

Oct 2019 - Volume 10, Issue 5
Deadline: 15 Sep 2019
Notification: 15 Oct 2019
Publication: 30 Oct 2019

Indexed in

ABSTRACT

Title : DEVELOPMENT OF HASH TABLE BASED WEB-READY DATA MINING ENGINE
Authors : SK MD OBAIDULLAH
Keywords : Data mining, Hash table, Apriori, Association rules.
Issue Date : December 2010
Abstract :
This paper focus on analysis and implementation of a hash table based data mining engine used to discover knowledge from transaction database for electronic commerce industry. Apriori algorithm is analyzed and implemented to discover association relationship among amounts of business transaction records. Such relationships can be derived based on individual product purchased in all transactions. They also can be applied to single category level that will provide more granular analysis. This engine can derive both single and multidimensional association rules. The resulted association relationships help in much business decision-making processes, such as catalog design, shelf layout, cross-marketing, bundled advertisement, etc.
Page(s) : 258-266
ISSN : 0976-5166
Source : Vol. 1, No.4