Call for Papers 2022 |
Feb 2023 - Volume 14, Issue 1
Deadline: 15 Jan 2023
Publication: 20 Feb 2023
Apr 2023 - Volume 14, Issue 2
Deadline: 15 Mar 2023
Publication: 20 Apr 2023
More
|
Indexed in
|
|
ABSTRACT
Title |
: |
DEVELOPMENT OF HASH TABLE BASED WEB-READY DATA MINING ENGINE |
Authors |
: |
SK MD OBAIDULLAH |
Keywords |
: |
Data mining, Hash table, Apriori, Association rules. |
Issue Date |
: |
December 2010 |
Abstract |
: |
This paper focus on analysis and implementation of a hash table based data mining engine used to discover knowledge from transaction database for electronic commerce industry. Apriori algorithm is analyzed and implemented to discover association relationship among amounts of business transaction records. Such relationships can be derived based on individual product purchased in all transactions. They also can be applied to single category level that will provide more granular analysis. This engine can derive both single and multidimensional association rules. The resulted association relationships help in much business decision-making processes, such as catalog design, shelf layout, cross-marketing, bundled advertisement, etc. |
Page(s) |
: |
258-266 |
ISSN |
: |
0976-5166 |
Source |
: |
Vol. 1, No.4 |
|